SONY MUSIC - Subway Spotify Billboards

For the Spanish LGBT Pride Week 2018, we turned subway billboards into Sony Music's Spotify playlists. Each print was based on the lyrics of their most popular artists. Scanning the code with the Spotify App took people into the playlist.

TOP 5 MOST LISTENED SONGS

• 1,3 million users were reached.

• +3K followers and 300K streams in Spotify in the last month.

• "Orgullo and "Orgullo Gay" were the most searched playlist that month.