[EXPOSED] Weak gun laws in the US.
Problem: When you think about the United States, you can’t avoid thinking about gun violence.
Unfortunately, nobody thinks about the weak laws hidden behind these tragedies.
Idea: The unforgettable souvenir.
Execution: One state, one postcard, one senseless law and the opportunity to change it.
Each postcard reflects a unique air of these states. We raised awareness, called people's action and started the conversation.
Visit www.unloadamerica.com to fight back.
FIGHT GUNFIRE WITH FIRE 2018 - THE ONE CLUB FOR CREATIVITY - FINALIST
GRAPHIS NEW TALENT 2019 - GOLD
CLICK TO READ THE BACK.
* HOVER OVER
THE POSTCARDS
to see the back.
Called people's attention.
And sparked the conversation.
People shared the postcards
spreading the message.
Copywriter: Paula Gete-Alonso
Art Director: Claudio Castagnola