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IKEA: Homefie
Use the power of design to raise funds to help affected people in ex-war zones.

Calle Bocángel Madrid

Ancla 1
[EXPOSED] Weak gun laws in the US.
Problem: When you think about the United States, you can’t avoid thinking about gun violence.
Unfortunately, nobody thinks about the weak laws hidden behind these tragedies.
Idea: The unforgettable souvenir.
Execution: One state, one postcard, one senseless law and the opportunity to change it.
Each postcard reflects a unique air of these states. We raised awareness, called people's action and started the conversation.
Visit www.unloadamerica.com to fight back.
CLICK TO READ THE BACK.
* HOVER OVER
THE POSTCARDS
to see the back.



Called people's attention.


And sparked the conversation.


People shared the postcards
spreading the message.

Copywriter: Paula Gete-Alonso
Art Director: Claudio Castagnola
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