[EXPOSED] Weak gun laws in the US.

Problem: When you think about the United States, you can’t avoid thinking about gun violence.

Unfortunately, nobody thinks about the weak laws hidden behind these tragedies.

Idea: The unforgettable souvenir.

Execution: One state, one postcard, one senseless law and the opportunity to change it. 

Each postcard reflects a unique air of these states. We raised awareness, called people's action and started the conversation.

Visit www.unloadamerica.com to fight back.

FIGHT GUNFIRE WITH FIRE 2018 - THE ONE CLUB FOR CREATIVITY - FINALIST

GRAPHIS NEW TALENT 2019 - GOLD

CLICK TO READ THE BACK.

* HOVER OVER

THE POSTCARDS

to see the back.

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Called people's attention.

And sparked the conversation.

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People shared the postcards

spreading the message.

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Copywriter: Paula Gete-Alonso 

Art Director: Claudio Castagnola