Unforgettable Souvenir | claudiocastagnola

IKEA: Homefie

Use the power of design to raise funds to help affected people in ex-war zones.

Calle Bocángel Madrid

[EXPOSED] Weak gun laws in the US.

Problem: When you think about the United States, you can’t avoid thinking about gun violence.

Unfortunately, nobody thinks about the weak laws hidden behind these tragedies.

Idea: The unforgettable souvenir.

Execution: One state, one postcard, one senseless law and the opportunity to change it.

Each postcard reflects a unique air of these states. We raised awareness, called people's action and started the conversation.

Visit www.unloadamerica.com to fight back.

FIGHT GUNFIRE WITH FIRE 2018 - THE ONE CLUB FOR CREATIVITY - FINALIST

GRAPHIS NEW TALENT 2019 - GOLD

CLICK TO READ THE BACK.

I the Copper state, assault weapons can be legally transferred to anyone.

In the Sunshine state, gun sellers don’t need a state license to sell firearms.

In the Pelican state, there’s no limit of firearms that can be purchased at one time.

In the Last Frontier, background checks aren’t necessary to buy guns.

In the Green Mountain state, drug abusers and the mentally ill can purchase guns.

In the Pine Tree state, concealed, loaded guns are allowed to be carried in public.

* HOVER OVER

THE POSTCARDS

to see the back.

timelapse-(Converted).gif

time-2-(Converted).gif

Called people's attention.

And sparked the conversation.

People shared the postcards

spreading the message.

mobile-mock-(Converted).gif

Copywriter: Paula Gete-Alonso

Art Director: Claudio Castagnola