IKEA: Homefie

We are all really messy, but when it comes to selfies we all want to have the perfect background set up. Ikea feels you and has created a customizable house background filter with all their products to help you hide your mess and take the best selfie ever. 

Copywriter: Paula Gete-Alonso & Beatriz Salmeron

Art Director: Claudio Castagnola